Miele were challenged to promote the monster suction (insert pun here) that their new vacuum cleaner created, without any media spending. To promote this they posted a video online showing that the hoover really could suck up just about anything…
Santec Security Systems
Pretty decent social media campaigning highlighting the dangers of posting personal information on services such as twitter. No media spend whatsoever and decent engagement from not only members of the public but also from a number of celebrities.
Saks Fifth Avenue
Nice new bit of projection mapping from Saks fifth avenue, not the newest technology but still quite an impressive build.
Coca-Cola – “Sing for me”
Coca Cola continue the theme of getting consumers to actually do something to earn their free sample with this innovative Christmas themed number in Stockholm, asking you to sing a Christmas Carol for a free Coke!
Red Bull Drive Through:
Red Bull have noticed that energy drink consumption at night time is directly linked with clubs and bars, but they have also realised recently that consumption during the day is also increasing. To help promote this drinking occasion further, they created the red bull drive through in an office building lift encouraging people to stop to grab some energy!
Adidas Window Shopping
Adidas have created a storefront that lets you interact with the models and dress them in certain outfits. You can then use your Smartphone (without having to download an app or QR code reader) to complete the end-to-end purchasing process. It’s quite awesome.
Running around a train station is now becoming the standard experiential stunt - I blame T-Mobile (http://youtu.be/mUZrrbgCdYc)
This Coke Zero activity in Belgium is done very well but it does look pretty staged and more like an advert but then again 3.8m people have watched it so what do I know.
via Creative Review (http://www.creativereview.co.uk/cr-blog/2012/october/coke-zero-interactive)
Great stunt to link to cities by SNCF.
Often challenged by client to activate at gyms this is a great idea to add value to a sample.
Lux Shower Rooms
Using hydrochromic ink, upon contact with water the shower stalls fill with images of flowers.
