Miele were challenged to promote the monster suction (insert pun here) that their new vacuum cleaner created, without any media spending. To promote this they posted a video online showing that the hoover really could suck up just about anything…
“But how on earth does it all work? Walking into the darkened corridor you are greeted with 100 square metres of geometrically perfected rainfall. As you enter the stage into the downpour, 3D depth cameras…
Tomorrow is the examination day. I have been busy updating the final report, tomorrow’s presentation and tweaking the last details for the demo I will be showing. The error messages are now displayed on the LED matrix: low battery, connection error, shuffle on/off… I will shoot more footage to…
Brilliant idea for a charity or brand activation. Give famous photographers a disposable camera, let them photograph anything they want and then give/auction off the cameras with exposed film. This could be done ‘blind’ so bidders/buyers wouldn’t know who’s cameras they were getting or open to attract bidder competition.
A lot of time and effort has been put into Cadbury’s Spots v Stripes campaign and now there seems to be a lot questions asking if its working or not working. I suspect there is was a lot of excitement around the brand after the ‘Glass and a Half’ work and Spots v Stripes hasn’t reached the same level. It has obviously been conceived as a TTL campaign (I have seen TV, Ex, OOH and branded products) but it doesn’t seem to click.
Some interesting comments in the Brand Republic article but, for me, its confusing and requires too much effort to ‘get it’ with no reward. Maybe I am missing something? Maybe there is one big execution coming that is going to pull the whole campaign together. For everyone involved I hope so.
I don’t know what drive train we will be using in the future. Hybrid systems seem to have stolen the limelight at the moment but I am sure that other ‘green’ platforms will emerge soon. Its definitely going to be exciting to see how this develops over the coming years. Personally I hope someone finally makes an everyday jet car.
Interesting summary of how media planning has changed in recent times (due to the pesky internet). Key point is that we all like fireworks especially clients and agency big wigs. But it the bonfires that are going to pay the bills long term.
Tim Crow from Synergy makes, as always, some very interesting insights into P&G’s TOP sponsorship of London 2012. They are planning on building on their successful sponsorship activation of the NFL and Vancover 2010 by marketing to women. Sports marketing and advertising around sports has traditionally male and, well, pretty traditiona; so it will be interesting to see how they pitch themselves to a global audience of women.
Looking forward to seeing what P&G do ATL during the games and really interested to find out how they bring it to life at retail in the UK. They’ll need to sell a lot of nappies to pay for the sponsorship.
Mercedes-Benz have created an innovative digital installation to showcase a new feature called “pre-safe”, an automatic detection system looking for road danger, that actually has the power to take control of the car to avoid possible incidents,
Is developing a business on a third party API a viable long term model?
Where’s twitter gone?
UberMedia have grown quickly to become one of the biggest players in the world of microblogging without actually doing any of the heavy lifting. Their business model is based around developing (or buying) third party twitter clients (I use UberTwitter from my BlackBerry and it is very good). This sounds like a great model - let someone else do all the hard work - exploit their efforts to build a business. There are number of companies that have ‘piggy backed’ other successful businesses - www.bemz.com is a great example in the offline world of a company exploiting the global success of Ikea. But this model has really taken off in the digital and social space as key players Facebook, Apple, Android have open API’s and actively encourage third party developers to join their ecosystems.
It all sounds rosy until you piss off your host. UberMedia upset Twitter and then were booted off the API on Friday night. What does this mean? Well my tweets didn’t turn up and Ubermedia can’t serve advertising to their users so their revenue dries up. Because it is very easy I downloaded another twitter client and was up and running in about 10 minutes. Will I return to UberTwitter? Probably not, the new client does everything UberTwitter does and works. I am interested in getting tweets, I am not really fussed how I get them - my loyality is to Twitter not the people who deliver tweets.
I think this proves the fragile nature of businesses that rely on other companies API and IP for their revenue.