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Miele ‘Nonexistent’ Billboard

Miele were challenged to promote the monster suction (insert pun here) that their new vacuum cleaner created, without any media spending. To promote this they posted a video online showing that the hoover really could suck up just about anything…

Feb 1, 2013

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Feb 1, 2013

#Social media #marketing

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Feb 1, 2013

#projection projection mapping experiential

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Feb 1, 20131 note

#experiential #experiential marketing #coke

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Feb 1, 2013

#experiential marketing #experiential #cool

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Feb 1, 2013

#experiential marketing #digital

Oct 25, 2012

#digital

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Oct 23, 20121 note

#experiential #experiential marketing #coke

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Oct 23, 20121 note

#experiential #experiential marketing #stunt

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Oct 17, 20122 notes

redpeak:

Seriously - it’s really raining in there but you’ll walk out dry.

via it’snicethat:

“But how on earth does it all work? Walking into the darkened corridor you are greeted with 100 square metres of geometrically perfected rainfall. As you enter the stage into the downpour, 3D depth cameras…