Going to steal this idea (and/or shoehorn it into a campaign)
Brilliant idea for a charity or brand activation. Give famous photographers a disposable camera, let them photograph anything they want and then give/auction off the cameras with exposed film. This could be done ‘blind’ so bidders/buyers wouldn’t know who’s cameras they were getting or open to attract bidder competition.
Very similar to an annual event the RCA hold with artist created postcards: http://dams.rca.ac.uk/res/sites/RCA_Secret