Not sure what I am doing here

Miele ‘Nonexistent’ Billboard

Fri, 01 Feb 2013 12:43:53 -0500

Miele were challenged to promote the monster suction (insert pun here) that their new vacuum cleaner created, without any media spending. To promote this they posted a video online showing that the hoover really could suck up just about anything…

Santec Security Systems Pretty decent social media campaigning...

Fri, 01 Feb 2013 12:39:13 -0500

Santec Security Systems

Pretty decent social media campaigning highlighting the dangers of posting personal information on services such as twitter. No media spend whatsoever and decent engagement from not only members of the public but also from a number of celebrities.

Saks Fifth Avenue Nice new bit of projection mapping from Saks...

Fri, 01 Feb 2013 12:39:00 -0500

Saks Fifth Avenue

Nice new bit of projection mapping from Saks fifth avenue, not the newest technology but still quite an impressive build.

Coca-Cola – “Sing for me” Coca Cola continue the theme of...

Fri, 01 Feb 2013 12:37:39 -0500

Coca-Cola – “Sing for me”

Coca Cola continue the theme of getting consumers to actually do something to earn their free sample with this innovative Christmas themed number in Stockholm, asking you to sing a Christmas Carol for a free Coke!

Red Bull Drive Through: Red Bull have noticed that energy drink...

Fri, 01 Feb 2013 12:36:35 -0500

Red Bull Drive Through:

Red Bull have noticed that energy drink consumption at night time is directly linked with clubs and bars, but they have also realised recently that consumption during the day is also increasing. To help promote this drinking occasion further, they created the red bull drive through in an office building lift encouraging people to stop to grab some energy!

Adidas Window Shopping Adidas have created a storefront that...

Fri, 01 Feb 2013 12:33:00 -0500

Adidas Window Shopping

Adidas have created a storefront that lets you interact with the models and dress them in certain outfits. You can then use your Smartphone (without having to download an app or QR code reader) to complete the end-to-end purchasing process. It’s quite awesome.

How do they make money (not easily it seems)?

Thu, 25 Oct 2012 07:16:08 -0400

How do they make money (not easily it seems)?

Running around a train station is now becoming the standard...

Tue, 23 Oct 2012 12:42:04 -0400

Running around a train station is now becoming the standard experiential stunt - I blame T-Mobile (http://youtu.be/mUZrrbgCdYc)

This Coke Zero activity in Belgium is done very well but it does look pretty staged and more like an advert but then again 3.8m people have watched it so what do I know.

via Creative Review (http://www.creativereview.co.uk/cr-blog/2012/october/coke-zero-interactive)

Great stunt to link to cities by SNCF.

Tue, 23 Oct 2012 09:03:38 -0400

Great stunt to link to cities by SNCF.

Often challenged by client to activate at gyms this is a great...

Wed, 17 Oct 2012 08:26:30 -0400

Often challenged by client to activate at gyms this is a great idea to add value to a sample.

reallyreallynew:

Lux Shower Rooms

Using hydrochromic ink, upon contact with water the shower stalls fill with images of flowers.

Red Peak: EXHIBIT: ENTER A RAINSTORM AND EMERGE DRY

Wed, 17 Oct 2012 08:18:02 -0400

Red Peak: EXHIBIT: ENTER A RAINSTORM AND EMERGE DRY:

redpeak:

Seriously - it’s really raining in there but you’ll walk out dry.

via it’snicethat:

“But how on earth does it all work? Walking into the darkened corridor you are greeted with 100 square metres of geometrically perfected rainfall. As you enter the stage into the downpour, 3D depth cameras…

Flying branding - awesome. I can see Paddy Power stealing this...

Wed, 17 Oct 2012 08:07:22 -0400

Flying branding - awesome. I can see Paddy Power stealing this idea

dooodleslove:

Eichborn: Flyvertising

To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. Never ever seen before anywhere else. Amazing, cute & effective. Spurs curiosity too. Only problem is the proximity & reach.

Doesn’t matter anyway.

Looks like UGC to me just re-purposed and used in a social and...

Wed, 17 Oct 2012 05:32:38 -0400

Looks like UGC to me just re-purposed and used in a social and interesting way. A great idea that would be a great way to amplify experiential activity. Here’s the explanation:

People love to Instagram their food when they go out. So we decided to use those photos and create a version of our menu on Instagram by simply adding a hashtag next to each of our courses.

This way people could decide what to order by searching the hashtag of each course on Instagram and seeing what other people post about it. Also, at the end of the meal, they could add their own photograph to the collection, along with their thoughts and reviews.

Visit: www.comodonyc.com
or search #ComodoMenu

Creative credits: Raul Mandru, Mihai Botarel, Mihnea Gheorghiu

Awesome use of print media to promote an online service. Ideals...

Wed, 26 Sep 2012 05:20:39 -0400

Awesome use of print media to promote an online service. Ideals like this are great at allowing new online services to leverage the large foot print of print media.

via:http://www.mediabistro.com/agencyspy/cavelletti-clues-us-in-on-latest-work-from-brazil_b39177#more-39177

northblog: Tic-Tac’s worst breath in the world stunt is ace....

Tue, 17 Apr 2012 09:14:05 -0400

northblog:

Tic-Tac’s worst breath in the world stunt is ace. It’s a sort of theatrical flash mob.

love this but i suspect that it would be risky with london 2012...

Sat, 14 Apr 2012 09:58:52 -0400

love this but i suspect that it would be risky with london 2012 just around the corner…

northblog:

TNT’s Daily Dose of Drama Stunt. It’s a lovely bit of experiential. A bit of brand theatre at it’s best.

wishiddonethat: The Magnificent Musical Liquid Cadbury Dairy...

Fri, 16 Mar 2012 13:52:49 -0400

wishiddonethat:

The Magnificent Musical Liquid Cadbury Dairy Milk Chocolate Fountain wot I did.

love this from Cadbury’s (much better than spots and stripes)

sophisphere: Some interesting brand engagement for Samsung...

Fri, 16 Mar 2012 13:16:09 -0400

sophisphere:

Some interesting brand engagement for Samsung Galaxy Note at Westfield last week

Interesting way to show off new functions (if a little old school)

Good to see Experiential activity amplified via traditional...

Thu, 15 Mar 2012 05:46:00 -0400

Good to see Experiential activity amplified via traditional media. Important to max out investment in live with as many tools as possible.

Felt the cold this winter. Looking forward to spring, sunshine...

Sat, 10 Mar 2012 17:17:48 -0500

Felt the cold this winter. Looking forward to spring, sunshine and longer days.