Budweiser “Poolball” Campaign

It looks like this campaign was expertly executed. The production looks spot on as well. I am guessing Ogilvy Agrentina are trying to link watching football in bars to drinking Bud over a local brew.

Bud have been trying to link with football in the UK for awhile but I haven’t seen them run an experiential campaign this interesting. Perhaps they could learn from their South American friends.  

Originally seen here:

Budweiser “Poolball” Experiential Campaign

I’ve got a few friends who’d do kill to get a game of this… Budweiser “Poolball” is a concept created by our friends at Ogilvy Agrentina, combining the things guys like most, football, beer and a night on the town with their mates, into an oversized game of pool, played with mini soccer balls.

The experiential campaign was launched at an event for 600 people, who played in teams of two, on a pool table over 7 metres long, complete with a built in fridge full of Budweiser, of course! The entire event was broadcast live on Fox Sports and ESPN to huge success, and the inside word is that pubs across Buenos Aires in Argentina, are scrambling to replicate “Poolball” due to an overwhelming demand from the people! Love it! What do you think? New national sport? (via www.digitalbuzzblog.com)

Spots v Stripes

A lot of time and effort has been put into Cadbury’s Spots v Stripes campaign and now there seems to be a lot questions asking if its working or not working. I suspect there is was a lot of excitement around the brand after the ‘Glass and a Half’ work and Spots v Stripes hasn’t reached the same level. It has obviously been conceived as a TTL campaign (I have seen TV, Ex, OOH and branded products) but it doesn’t seem to click.

Some interesting comments in the Brand Republic article but, for me, its confusing and requires too much effort to ‘get it’ with no reward. Maybe I am missing something? Maybe there is one big execution coming that is going to pull the whole campaign together. For everyone involved I hope so.

http://www.youtube.com/watch?v=TnzFRV1LwIo

http://www.youtube.com/watch?v=VdgI0j1odkY

http://www.youtube.com/watch?v=TVblWq3tDwY&feature=related

Marketing to Mom: P&G opens up new Olympic white space

Tim Crow from Synergy makes, as always, some very interesting insights into P&G’s TOP sponsorship of London 2012. They are planning on building on their successful sponsorship activation of the NFL and Vancover 2010 by marketing to women. Sports marketing and advertising around sports has traditionally male and, well, pretty traditiona; so it will be interesting to see how they pitch themselves to a global audience of women. 

Looking forward to seeing what P&G do ATL during the games and really interested to find out how they bring it to life at retail in the UK. They’ll need to sell a lot of nappies to pay for the sponsorship.