Budweiser “Poolball” Campaign
It looks like this campaign was expertly executed. The production looks spot on as well. I am guessing Ogilvy Agrentina are trying to link watching football in bars to drinking Bud over a local brew.
Bud have been trying to link with football in the UK for awhile but I haven’t seen them run an experiential campaign this interesting. Perhaps they could learn from their South American friends.
Originally seen here:
I’ve got a few friends who’d do kill to get a game of this… Budweiser “Poolball” is a concept created by our friends at Ogilvy Agrentina, combining the things guys like most, football, beer and a night on the town with their mates, into an oversized game of pool, played with mini soccer balls.
The experiential campaign was launched at an event for 600 people, who played in teams of two, on a pool table over 7 metres long, complete with a built in fridge full of Budweiser, of course! The entire event was broadcast live on Fox Sports and ESPN to huge success, and the inside word is that pubs across Buenos Aires in Argentina, are scrambling to replicate “Poolball” due to an overwhelming demand from the people! Love it! What do you think? New national sport? (via www.digitalbuzzblog.com)