Coca-Cola – “Sing for me”
Coca Cola continue the theme of getting consumers to actually do something to earn their free sample with this innovative Christmas themed number in Stockholm, asking you to sing a Christmas Carol for a free Coke!
Red Bull Drive Through:
Red Bull have noticed that energy drink consumption at night time is directly linked with clubs and bars, but they have also realised recently that consumption during the day is also increasing. To help promote this drinking occasion further, they created the red bull drive through in an office building lift encouraging people to stop to grab some energy!
Running around a train station is now becoming the standard experiential stunt - I blame T-Mobile (http://youtu.be/mUZrrbgCdYc)
This Coke Zero activity in Belgium is done very well but it does look pretty staged and more like an advert but then again 3.8m people have watched it so what do I know.
via Creative Review (http://www.creativereview.co.uk/cr-blog/2012/october/coke-zero-interactive)
Great stunt to link to cities by SNCF.
Flying branding - awesome. I can see Paddy Power stealing this idea
Eichborn: Flyvertising
To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. Never ever seen before anywhere else. Amazing, cute & effective. Spurs curiosity too. Only problem is the proximity & reach.
Doesn’t matter anyway.
Looks like UGC to me just re-purposed and used in a social and interesting way. A great idea that would be a great way to amplify experiential activity. Here’s the explanation:
People love to Instagram their food when they go out. So we decided to use those photos and create a version of our menu on Instagram by simply adding a hashtag next to each of our courses.
This way people could decide what to order by searching the hashtag of each course on Instagram and seeing what other people post about it. Also, at the end of the meal, they could add their own photograph to the collection, along with their thoughts and reviews.
Visit: www.comodonyc.com
or search #ComodoMenu
Creative credits: Raul Mandru, Mihai Botarel, Mihnea Gheorghiu
Tic-Tac’s worst breath in the world stunt is ace. It’s a sort of theatrical flash mob.
love this but i suspect that it would be risky with london 2012 just around the corner…
TNT’s Daily Dose of Drama Stunt. It’s a lovely bit of experiential. A bit of brand theatre at it’s best.
The Magnificent Musical Liquid Cadbury Dairy Milk Chocolate Fountain wot I did.
love this from Cadbury’s (much better than spots and stripes)
Some interesting brand engagement for Samsung Galaxy Note at Westfield last week
Interesting way to show off new functions (if a little old school)
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