Santec Security Systems
Pretty decent social media campaigning highlighting the dangers of posting personal information on services such as twitter. No media spend whatsoever and decent engagement from not only members of the public but also from a number of celebrities.
Flying branding - awesome. I can see Paddy Power stealing this idea
Eichborn: Flyvertising
To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. Never ever seen before anywhere else. Amazing, cute & effective. Spurs curiosity too. Only problem is the proximity & reach.
Doesn’t matter anyway.
love this but i suspect that it would be risky with london 2012 just around the corner…
TNT’s Daily Dose of Drama Stunt. It’s a lovely bit of experiential. A bit of brand theatre at it’s best.
Brilliant idea for a charity or brand activation. Give famous photographers a disposable camera, let them photograph anything they want and then give/auction off the cameras with exposed film. This could be done ‘blind’ so bidders/buyers wouldn’t know who’s cameras they were getting or open to attract bidder competition.
Very similar to an annual event the RCA hold with artist created postcards: http://dams.rca.ac.uk/res/sites/RCA_Secret
Nice front of store execution.
Lots of money is spent on car advertising but for me its all a little samey. I like this because its fun and memorable. I bet the Merc emblem ends up stuck to hundreds of fridges and desks.
First Impression - Mercedes guerilla from BBDO
This is brilliant. Wish I had thought of this (or is it photoshop trickery?)
brilliant PSP ambient
A lot of time and effort has been put into Cadbury’s Spots v Stripes campaign and now there seems to be a lot questions asking if its working or not working. I suspect there is was a lot of excitement around the brand after the ‘Glass and a Half’ work and Spots v Stripes hasn’t reached the same level. It has obviously been conceived as a TTL campaign (I have seen TV, Ex, OOH and branded products) but it doesn’t seem to click.
Some interesting comments in the Brand Republic article but, for me, its confusing and requires too much effort to ‘get it’ with no reward. Maybe I am missing something? Maybe there is one big execution coming that is going to pull the whole campaign together. For everyone involved I hope so.
http://www.youtube.com/watch?v=TnzFRV1LwIo
Interesting summary of how media planning has changed in recent times (due to the pesky internet). Key point is that we all like fireworks especially clients and agency big wigs. But it the bonfires that are going to pay the bills long term.
via http://www.feedingthepuppy.com
@willsh
I don’t know if this is genius or horrific
